As noted to the right in my sidebar, I'll be reporting from the DEMO conference coming up soon in Southern California. I always look forward to this time of year. I think it will be my seventh or eighth DEMO event in a row (they're held twice a year), and maybe my tenth overall. DEMO is "The Launchpad for Emerging Technology." 
Nowhere else can you get a reading on what's coming in tech better than you can at this event. Click in that graphic to the right for details about registering.
DEMO prides itself in finding the "diamonds in the rough" before anyone else. Over the years, this event has been the site of the first launch of such ventures as Palm, Java, TiVo, and E*TRADE in the mid/late '90s, and, in more recent years, Salesforce.com, VMware, Six Apart, OddPost, IronPort, GrandCentral, and Glam Media, to name a few.
DEMO says it focuses "on real products ready for market—regardless of their geography." Presenting firms hail from many countries.
So, who attends this thing? Media and bloggers, VCs, business development professionals, IT executives, and new technology firms from all over the world. DEMO says 15,000 people have attended their events over the past
19 years. Read more here: Who Attends DEMO? Here's a sampling of companies the people of DEMO have told me will be attending the upcoming event on March 1-3: Deutsche Telekom AG, August Capital, Meakem Becker Venture Capital, First Round Capital, Allegis Capital, Motorola, Google, Hitachi America, Microsoft, Qualcomm, Symantec, UBS, NYSE, Wall Street Journal, The Economist, VentureBeat, Business Week, Forbes, ABC, eWeek, North Bridge Ventures, NTTCOMWARE, Hummer Winblad Venture Partners, Verizon, Alcatel-Lucent, SVB Capital, Mayfield Fund, Granite Ventures, New Enterprise Associates, and more.
What kinds of firms will be pitching? Well, DEMO doesn't let out much in advance of the show — certainly not the list of presenters. That's a big secret. (Companies actually have been dropped from the event if they leak that they're presenting. And we press attendees, of course, have to honor that embargo as well.) The list of presenters is only released the Friday night before the event, which kicks off with a Sunday night reception. (I always post that list of presenters as soon as it's released to the press, so watch this space on the evening of February 27th.) But the DEMO producers did provide me with an interesting set of stats on the DEMO '09 presenters, represented in a couple of charts. So, here's a Breakdown of DEMO '09 Presenters by Market Segment and Funding to Date:
But should we really be expecting much excitement at DEMO this year? Isn't the economy in the tank? Does innovation really move ahead in these times? You bet it does! And the DEMO blog cites recent examples of that from the 2001 downturn. Sure, there will be fewer attendees, and fewer presenters. For the last several shows, we've seen about 65 presenters on average doing their six-minute pitches at each event. This time, it will undoubtedly be less, maybe may even fewer than 50. But I guarantee you we'll be hearing some of tomorrow's big winners, on stage for the first time. Because we always do. And the anticipation of that is, frankly, really exciting to me, and to the rest of 500+ who will be attending. It is an extremely upbeat affair, every single time.
There are some great updates being posted on The DEMO Blog, by Chris Shipley, Executive Producer, and other staff members. Here are three recent posts:
• Two Panels Just Announced for DEMO '09 … VCs on one, past DEMO company CEOs on the other
• Smart Money Takes a Flight to Quality … "yes, it's a great time to throw a conference that launches new technology products, spots trends, and celebrates innovation"
• Making a Lasting Impact … about how one past DEMO presenter, battery company Boston Power, is growing rapidly
And give a quick listen to a podcast about DEMO '09 recorded on January 29 by my friend Keith Shaw of Network World and Carla Thompson of the Guidewire Group.
Your intrepid reporter: pumped and ready. I can't wait to live-tweet DEMO '09! I did somewhere between 200 and 300 newsy tweets at the last one — so (fair warning) get ready for the firehose! And I'll be doing podcast interviews for the first time, too, with my whiz-bang new toy: a studio-quality handheld recorder. I'm gonna give it a go in the way of some short, ad-hoc interviews of presenting company founders, VCs, and various luminaries wandering the great hall, the pavilion, and (of course) the hallways. And I'm told I can upload these pretty quickly to my blog, giving those of you who can't be there at least a near-realtime sense of what's going on at DEMO.
Will you be going to DEMO '09? If so, let us know in the comments! (And let's try to meet up face-to-face.) If you can't make it, what would you most like to see covered? What answers would you be seeking if you were there? What you would most want to get out of the event?
Leave a Reply