I stopped by late on Day 2 to chat with my friends from Minneapolis, Workface Inc. I wanted to hear more about their very successful DEMO experience. The company was founded in 2006 "to pioneer human-to-human selling on the Web." On the morning of Day 1, in the Enterprise Technologies category, the Workface guys introduced to the 
world their "Customer-initiated Engagement Platform," which connects sales professionals with new prospects that are looking to make high-value, considered purchases on the Internet. They call it a "pre-CRM solution." It's cloud-based software accessible in any modern browser (no plug-ins required). The enterprise customer has no software installation expenses, and subscription costs are as little as $25 per month per sales person. Here's the DEMO Conference video of their pitch.
The Workface profile (at left) is media-rich and searchable, featuring video, text, images, links, files, and two-way chat tools that enable prospective customers to initiate meaningful conversations (anonymously or not) with the most appropriate sales person at the company whose web site they're visiting. A key point is that these profiles are highly portable, in that they can appear anywhere on the 'Net, including on Facebook. The Workface duo showed the latter in their on-stage demo.
Leave a Reply