Being smack in the middle of Entrepreneurship Week, I can’t think of a better link to point my startup readers to today than this blog post by Will Price, which he published yesterday. Will is a VC at Hummer Winblad Venture Partners. In this very thoughtful piece, he nails one of the most important, yet little talked about, aspects of preparing to pitch VCs. Okay, it’s somewhat academic — yes, we’re talking here about “conceptual metaphors,” people. But this is great stuff! And, after all, conceptual metaphors is really what mathematics is all about, right? So, startup founders out there who are programmers and engineers can especially relate. [There’s a reason, I’ve come to learn, that so many successful entrepreneurs and VCs were math majors, or had a heavy dose of it in engineering school. This piece kind of brings this reality home.]

I now have this post on my Recommended Must-Read List for anyone even thinking about ever approaching VCs for money. Save this link, friends, and learn and practice what it’s telling you. You will need it!

While we’re at it, there’s another great piece you should check out today on Startup Journal: Young Entrepreneurs Face Higher Hurdles — worth reading even if you’re not so young.