Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

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Eurekster Said to Be In Play

BusinessWeek reported a possible interesting development in a story it published April 14: “Microsoft is in talks to buy or forge a partnership with two-year-old startup Eurekster.com, specializing in social-network search, BusinessWeek Online has learned from people familiar with the matter. A Microsoft spokesman declined to comment.”

BusinessWeek said one of the many ways that search sites, MSN included, are trying to set themselves apart is with social search, “a targeted pursuit of information that’s influenced by the preferences of a person’s peer group.” It’s a method whose time has come, according to BW.

The piece quoted Eurekster CEO Steve Marder, the subject of an interview I did at PC Forum (see my previous post): “If our technology were in the hands of one of [the search engines or a huge media company], it would be a competitive advantage.” BusinessWeek added that he would only say his firm is negotiating potential partnerships with a number of portals and media companies.

Eurekster: With Passive Collaboration, Who Needs Tagging?

One of the past firms that launched at PC Forum and was in attendance at this year’s event was Eurekster, a Web 2.0 search personalization company. This company debuted two years previous at the 2004 PC Forum. I sat down with CEO Steve Marder to get an update on what’s been happening lately with the company. Marder recounted how, in November 2005, his company introduced “Swickis,” which are community-powered search engines for personal and small-business websites. (Search + wicki = swicki.) He described that launch as a “self-service beta.” [Prior to PC Forum, I had actually taken Eureksterlogo advantage of that service and created a swicki for my own blog, which I set up and took live in about 15 minutes. You can see it at the right, complete with what’s called the “buzz cloud” within the widget itself.] In its announcement, Eurekster said publishers are invited to create their own swickis, free of charge, with the Eurekster SwickiBuilder here, and “can opt to share in the search-related advertising revenue, a feature that will be available soon.” Harder told me some 5000 blogs have signed up so far and set up a swicki.

Marder continued: “We operate on the ASP model. And it’s easy to integrate our look-and-feel into your site.” He said he and his co-founder, Grant Ryan, Ph.D., who is based in New Zealand, had previously cofounded another technology company, which was focused in enterprise search. That firm is SLI Systems, which Marder said is profitable, and both he and Ryan continue to serve on that firm’s board.

“Eurekster is all about the end user,” said Marder. “Our engine learns from your community. We enable personal networks.”

But, in addition to targeting “the rest of the Web,” as Marder put it, with the swicki concept (meaning the smaller sites), Eurekster also has an offering called SearchPublisher, which is an enterprise-level platform for delivering a highly customized, branded search feature on large web sites. Customers include such companies as Bolt, Gartner, Friendster, Hollywood.com, Community Connect, and Locker Gnome. Eurekster also announced, on the first of day of PC Forum, that Popular Science, the world’s largest science and technology magazine, had integrated Eurekster’s SearchPublisher community search platform into its website, PopSci.com. That site is a destination for readers interested in the latest developments in science and technology, including cars, electronics, communications, tools, space and aviation, among other topics.

“We allow passive collaboration, with no tagging. It’s the concept of ‘auto-tagging’,” said Marder. “Your users are communicating with you via search.” He said Eurekster gives the publisher control. “Small or large, they have community. We harness the collective intelligence of that community, while leveraging the expertise of the publisher.”

Eurekster is a privately held firm based in San Francisco and currently has 20 employees, with R&D based in New Zealand. It received angel backing in December 2004. What’s on tap for the company? Marder had this heads-up for me: “Monetization is coming next.”

PC Forum: Illumio Puts Social Networking to Work

I had a chance to sit down with David Gilmour, CEO of Tacit Software, Palo Alto, on Sunday afternoon, before PC Forum really got going, to learn a little about a new web service he would be debuting later at the event, called “Illumio.” I think it was the coolest stealth company to come out at PC Forum (actually, Illumio is not a company, but a project within an existing company). Tacit, founded in 1997, produces software to enable collaboration among employees in large enterprises. For a refresher on what the term “tacit knowledge” means, see this Wikipedia page. Customers include Lockheed Martin, Morgan Stanley, Northrop Grumman, and the U.S. Government, and its partners are IBM, SAIC, and Sun. Investors include Draper Fisher Jurvetson, Woodside Fund, RBC Technology Ventures, Alta Partners, Reuters Venture Capital, and In-Q-Tel. Gilmour described Illumio as “a Web 2.0 way to extend Tacit software” What it will do (a public beta starts soon, per the signup at www.illumio.com) is allow any individual to search their network of colleagues, and tap into their knowledge for “what they know, what they have, and who they know.” Tacit’s patented software technology continuously processes e-mail, documents, and other business communications and automatically discovers each employee’s work focus, expertise, and business relationships.

The Illumio project started, said Gilmour, as a way to get smaller companies to take advantage of Tacit’s software technology — that is, customers that couldn’t afford either the cost or the time for a full software deployment, which can takes months. The Illumio version of the software, a web service, will be free initially, Gimour said. “Tacit and Illumio are more about collaboration as opposed to knowledge management. It’s what we call ‘massively federated desktop search’,” Gilmour explained. “We enable you to search your colleagues, and interact in new ways.” Later, in the company presentations session 031306tacit on Monday afternoon, CEO Gilmour spoke of the ready market for Illumio: “There will be something like 50 million desktop search engines by the end of 2006, and there will be zero PCs without desktop search after the next OS generation.” He said his company’s Illumio technology now supports Google and MSN desktop search, and others will follow. It searches files, documents, email, contacts, favorites, browser cache, appointments, and more. He allowed, however, that a problem with desktop search is privacy. “The market is hyper-sensitive about that,” and he said his company works hard on it.

The Illumio web service “gets you information you can’t find anywhere else,” said Gilmour. He explained that, once the service is ready for public beta (still not as of today), it will be a 2.5 Mb download (Windows only at first), which then sits on top of your desktop search engine. “The service doesn’t know who matches a request until someone opts in to the request,” he said. Illumio has an IM-like feature, and no peer-to-peer connection. “Everything is done through SOAP on the server, with tiny XML documents.”

Gilmour gave some examples of how the Illumio service would work. The first was a “Document Request.” For example, “Who has the latest Gartner presentation on social networking”? A message would pop up on the desktop of your network connections as a small window, said Gilmour, and the receiver does not have to search through his disk. “There’s even a time estimate displayed for you on how long all the contacts’ computers will take to respond to the request,” he said.

Another example he gave was a request called “Get an Answer.” Gilmour said this is handled by the declining Dutch auction method, in which “the bar will be lowered if there’s no answer, till one comes in.” Another type of request, which uses the software’s “Personal Groups” feature, allows one to search for someone that knows a certain person. For example, he said — in the case of “Who knows Esther?” — the software would search for who did the most email with her.

The company’s vision with Illumio is “How can social networks be put to use for people,” said Gilmour. “It lets you search your friends and colleagues for what they alone can offer you. And, when you have something they want, it puts you in control of that and ensures your privacy.” The web service will also have a feature called “Shared Illumio Groups,” which a user will be able to set up at the Illumio site, and these can be either “Public” or “Managed.”

Audience questions afterwards (it was a well attended and attentive session) included the following. Q: How will you stop scurilous uses? A: We’re very concerned. We don’t know yet, and will write the rules as we need them. Q: Will you partner with commerce sites? A: There is the possibility of buying and selling things with this technology. Q: What about competitors? A: Others that have tried to do something similar have required the user to write their own profile, but that’s not a reliable technique.

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Bill Joy: Quackery Alert

On Tuesday morning at PC Forum, the kickoff session was Esther Dyson’s interview with Bill Joy, one of the legendary founders of Sun Microsystems and longtime CTO there. “Big Swings at Big Problems” is how the session was advertised. Esther said the last time Bill spoke at PC Forum was 1995, and she 031406billjoy_1 wore the sweatshirt from that event in honor of the occasion. A lot has certainly changed in those 11 years, for Sun and everyone else. In recent years, Bill made the move to VC-land and joined Kleiner Perkins — where his former Sun colleague, Vinod Khosla, has been a partner for many years.

Bill said there are still 15 years left on Moore’s Law, and that the smaller devices that will result from these contunuing technology advancements “will enable many more people to have computers and get educated — if they can figure out how to get courseware on those things.”

But what else is Bill focusing on at KP these days? “We’re looking for innovators who can get more clean water and better energy — and get everyone driving efficient cars. And I mean electric cars, not just hybrids.” [Just an aside: Bill, please call me when the torque on those things equals that of my Turbo Passat, would ya?]

Asked about recent investments KP is making, Joy said “it’s a wonderful time to be working with innovators.” One example, he said, is a still-stealth company KP has backed that’s “putting everything needed for a cheap (computing) device onto one chip.” And [yawn] they also recently did two public company investments (PIPEs). “How much is KP leaving the Valley behind?” asked Esther. “We’ve always had a life sciences group. We still have an IT group, including green tech. Vinod just announced a new fund yesterday. He’s a big ethanol advocate. And I’m working with him on biofuels initiatives.”

Joy continued: “Nanoscale technology is driving the development of new materials. The breadth of proposals is very wide these days. The great stuff always sounds like quakery. I get all those.” Bill also said that a lot of what’s happening today reminds him of 1999, except “there are bigger opportunities worldwide.”

Why haven’t there been many of these new investments yet by KP? “We’ve been looking to invest in a water technology,” Joy said, implying he and his partners just haven’t seen a good candidate yet. “We need ones with little or no maintenance.” For example, no filters to change, he said. “Clean water is the best enabler of good health (in the third world). And electricity is an enabler of many things.”

What about the “laptop for every child” program? asked an audience member. “I’d like to see a ten-dollar computer,” Joy said, “with a roll-up display.”

Esther’s closing comment was, “Bill, you were so gloomy five years ago…” (referring to his now infamous Wired article, “The Future Doesn’t Need Us,” a line of thinking he’s since moved away from). “You just have to keep your eyes on what needs to be done,” Joy said. “It’s an incredibly exciting time.”

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A Brief Brush With Guy Kawasaki

Just a little diversion — I’m not done posting about PC Forum yet. But I wanted to pass along an experience I had after PC Forum wrapped up, before I had to drive back to Orange County Airport to return to Minneapolis. I had previously heard that Guy Kawasaki was going to be speaking nearby, at an event called the “Boomer Summit” (about marketing to baby boomers), at the Anaheim Convention Center. So, I Guykawasaki planned my morning so I’d get up real early and do a few hours of email and writing for my blog (it was way too cold to surf, anyway), then pack up and head north from my place in San Clemente to catch Guy’s keynote speech at 12:30. It would be a short drive from there to the airport, I figured. Well, I rushed and rushed and barely made it to the conference’s press room right about the appointed time, only to find out his speech had just ended! Apparently, they’d moved up the schedule. Darn, I’d missed it! Since I’d never actually met Guy — though I’d heard him speak a couple of times, and was instrumental in getting him to speak at a large technology event in the Twin Cities several years ago — I was bound and determined I was actually going to meet him this time (which circumstances had prevented me from doing previously). So, off I tromp, over to the Marriott, where I figured he might still be hangin’ around afterwards talking to folks. And, sure, enough, as I’m walking in and down the hall toward the meeting rooms, here comes Guy right toward me, carrying his briefcase, big smile on his face, slowly starting to make his way for the door. So, I introduced myself, and we had a nice chat as he walked together back to the lobby. After explaining that we had a common friend in Rich Karlgaard, I asked Guy what he spoke about (“the Art of the Start”), and how many were in the audience (200, he was told — many of them entrepreneurs launching businesses to market to boomers). I also asked him about his blog….of course! He seemed like he wasn’t all that impressed with his “gross numbers” so far. So, I asked how many visitors he gets, and he said, “Oh, I have about 10,000 readers.” I said, hey, that’s great. Then, I wished him luck, said I’d catch him somewhere else soon, and we both split. But at least I don’t feel so bad now about my 2000 readers last month. Gee, a fifth of the way to Guy Kawasaki — I’ll take that any day! Guy’s blog, by the way, which he just launched January 1, is here, and I also list it in my blog roll.

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