Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Page 27 of 143

Blogger Pitch: Wow, Best Buy Is Trying to Buy Me for $100…

Shhh-SecretOkay, not just me — probably hundreds of bloggers got the pitch. I thought my friends from the early days of the BestBuy.com team would especially get a kick out of this.

Let's start a little contest: how many bloggers do you think will do it?  20? 30? 50? 

I won't be one of them.  Well, other than showing you the pitch — here it is, names and contact info redacted:

————–

Hi Graeme,
 
Seeking a faster, easier way to pick out your next favorite mobile tech gadget? And looking to learn all about it?
 
We’d like to invite you to come see how we’re making technology work for you. At Best Buy, customer comes first and convenience is our goal… so much so that we’re creating a whole new shopping experience with you in mind!
 
My name is XXXXXX, and I’m reaching out on behalf of Best Buy to invite you to discover the new shopping experience being launched this Saturday, October 13 at the following locations:
• Eden Prairie 11600 Leona Road  Eden Prairie, MN 55344
• Maplewood  1795 County Road D East  Maplewood, MN 55109
• Coon Rapids  12633 Riverdale Blvd NW  Coon Rapids, MN 55448
• Eagan 1235 Town Centre Drive  Eagan, MN 55123
 
By visiting the store this weekend, you’ll have an opportunity to see the new store layout first-hand, which you can then share with your readers.  A few upgrades you’ll notice with the new layout include:
• An expanded Geek Squad precinct, which can help make understanding your gadgets easier
• Eye-level displays creating more opportunities to play with and discover the technology you love
• Digital registers located throughout the store to streamline the check-out process so you can get in and out faster than ever
• New in-store digital displays that update as often as our products do so you can be in-the-know with the latest information on all your favorite brands


As a thank you for sharing information about the new store experience with your readers, we’d like to offer you a $100 Best Buy gift card, as well as the chance for your readers to win $25 Best Buy gift cards.  In addition, we also ask that you share your experiences on Twitter using the hashtag #NewBestBuy.

Please let me know as soon as possible if you’d be interested in this opportunity, and I’d be happy to provide more details.
 
If you cannot join us this weekend, that’s okay! We’d still love for you to share information about the new store layout and offer your readers the Best Buy gift card giveaway opportunity.
 
Making technology work for you starts with making stores that work for you. Come check out the new store and experience it for yourself!
 
To learn more, click here.
 
I look forward to hearing from you!
 
Thanks,
XXXXXX
On behalf of Best Buy


Find Best Buy on Facebook

Follow us on Twitter @BestBuy
 
                                                
XXXXXX XXXXXXX
Account Coordinator
Zócalo Group| XXX E. Randolph, XXnd Floor | Chicago, IL 60601
Phone: XXX XXX XXXX Email: XXXXXXXXX@zocalogroup.com

——–

So, what's your guess?  How many bloggers will take the $100?  It would be pretty easy for me to find out with a Goggle Search in a few days.  Look for my update to this post.

 

 

Minnesota Startup Kidblog Returns from the Valley, Wiser and Richer

(Note: This post first appeared earlier today on Minnov8.)

Well, let's say nicely funded, anyway — a fully subscribed seed round that fulfills their near-term capital needs. I wanted to write a post to report the latest update on this amazing Minnesota tech startup: Kidblog. You've seen me write about these guys before:  earlier this summer … and almost a year ago when I posted an update from the EduTech Minnesota conference, when the company hit a million users. We also had one of the Kidblog cofounders as our guest on the podcast about that same time: Minnov8 Gang 97: R U Kidding about Kidblog? 
Kiblog-logo-2012

The company launched a new website and identity in August. But here's the biggest update of all: it just reported its user count has shot past 1.8 million!  Kidblog is a safe blogging platform designed for K-12 teachers, students, and schools — and it stands head-and-shoulders above other solutions out there.  It's an amazing "Grown in Minnesota" story that is a testament to the Internet innovation that happens here in our state!

I've known the cofounders, Matt Hardy (left, with admirer) and Dan Flies, for at least three years, and have been closely monitoring their progress. So, I'm especially excited about the success they're
MattHardy-Kidblogachieving. They've now received validation from some very savvy investors,
DanFlies-Kidblog not to speak of even more from their market: the teachers who have loved them for a long time, and continue to support the product with gushing testimonials and positive reviews.

The $400K seed round Kidblog opened in the spring was completed in June, with California investors Scott Banister, 500 Startups, and Maneesh Arora participating, joined by Minnesota angels Peter Schleider (RKB Capital) and Scott Burns (founder of GovDelivery).

Matt and Dan, who met as college buddies at U of M-Morris, have worked really hard to build something great. Kidblog began as a passion for them, and very much continues to be. It's only within the past year that they didn't have to maintain days jobs, too! Matt was a primary school teacher in Eden Prairie for many years, and Dan has worked in IT, most recently at Lawson Software.

Here's how they describe their creation: "Kidblog is built by teachers, for teachers, so students can get the most out of the writing process. Our mission is to empower teachers to embrace the benefits of the coming digital revolution in education. As students become creators – not just consumers – of information, we recognize the crucial role of teachers as discussion moderators and content curators in the classroom. With Kidblog, teachers monitor and control all activity within their classroom blogging community."

See the video interview below for more on their summer in the Valley. The duo participated in a large edutech event in San Diego in late June, where Matt said "they received a lot of love" from educators, and were the envy of other edutech startups that exhibited. The two wrote about that experience in this blog post.

During their last month in Mountain View, on August 20, Kidblog released a massive update to its platform. "We’ve listened to our users and made the world’s best student-publishing platform even better with a plethora of new features for teachers and students," they declared on this blog post: 14 New Kidblog Features You're Guaranteed to Love.

Stay in touch with Kidblog at its company blog here. Get more great updates at their Facebook page (including posts about their summer in CA).  And follow the company on Twitter @KidblogDotOrg.

Here's the eight-minute interview I recorded before we had lunch on Wednesday:

I asked a few followup questions of Matt. Here's that exchange:

Graeme: What's your stance now on Minnesota vs. California as far as a base of operations?

Matt Hardy: We deliberated carefully about these two locales. Silicon Valley is the heart of the startup universe and access to capital is unparalleled. Minneapolis has its own burgeoning startup culture, and there is developer talent here equal to the Bay Area. Cost of operations in Minnesota will be significantly lower. We can fly to San Francisco four times a month with the cash we save by not paying rent there.

Graeme: Did any existing or potential investors in California tell you they thought you should, or would eventually have to, relocate to the Bay Area?

Matt Hardy: None of our current investors has given us an ultimatum. It was suggested that it will be harder to raise funds with a pre-revenue, consumer web, growth model outside of Silicon Valley. We agree, but we also know that savvy investors can identify great companies anywhere.  Dave McClure of 500 Startups has indicated that some VCs in the Valley can miss opportunities by limiting investments to their own backyard. (Here's a great recent post Dave wrote that touched on that point — it's long, but filled with insights for startup founders and investors.)

Graeme: What was the attitude of your 500 Startups peers to this question, assuming the vast majority of them are based in the Bay Area?

Matt Hardy: Many founders in the Bay Area are gravitating toward San Francisco specifically. As Google and Facebook absorb talent at the southern end of the Peninsula, the hot place to be is the city. The sheer density of startups and investors creates a climate that drives everyone to build products better, bigger, faster. You definitely feel pushed to keep up with other teams doing awesome things. On the other hand, you can also get so caught up in the "cool kid" scene, attending trendy events and worshiping certain entrepreneurial icons, that you forget to put your head down and build something great that people want. We've spent the last three months in Mountain View working 16-hour days to build just that — the world's best student-publishing platform, beloved by teachers around the world.

Best of luck to Matt and Dan as they grow their business! This is a company I have no doubt will continue to make Minnesota proud.

Marissa Mayer’s Minnesota Connections

MarissaMayerUnless you were totally off the grid in the Boundary Waters Canoe Area for the past few days, you surely know by now that Yahoo! has named former Google exec Marissa Mayer as its new CEO.
 
But what you may not know is that two of our fellow MInnesota techies have ties to her, going back years — they're both friends of mine, and both have been startup clients of my consulting business.

One is Lief Larson (right), founder of Workface Inc., a venture-backed firm doing cool LiefLarson things to humanize business on the web.
 The other is Joe Sriver, who in 2008 founded the highly successful mobile app development firm DoApp Inc. (where, in addition to serving as an advisor, I was interim VP of marketing for a time). 

Lief went all through school with Marissa in Wausau, Wisconsin, where both of them showed an early interest in programming. He gave me this reaction to the news: 

"Yahoo! is ripe for reinvention, and I think Marissa is just the woman for the job. The one piece of news that came as a bit of a surprise is that she's pregnant and will be taking maternity leave in October, just three months after taking the helm.  I look forward to seeing what the next several months will hold for Yahoo!"

Joe's connection to Marissa came later — he was hired by her in 2001 as Google employee #198. (She was Google employee #20, its first female engineer.)  Joe was Google's first UI designer and worked for Marissa for some years, directly involved in such early products as AdSense and AdWords.  Here's what Joe had to say when I asked for his reaction to Marissa's new role: 

JoeSriver

"I was surprised by the announcement, as it sounds many others were. A pleasant surprise, that is. I feel she's the best person in the Valley to bring Yahoo back — the best pick Yahoo could make. She has a great technical background, superb at driving products, and has a great marketing sense. She's not an outsider, she knows the space well…exactly what Yahoo needs at the top. She will create a buzz around Yahoo. The analysts will be watching her moves closely, but she's prepared."

Of course, the tech community is almost universally supportive of this decision by the Yahoo! board — why wouldn't they like the choice of a technology exec to lead the turnaround?  Anything but an exec from the screwed-up media industry, huh?

I'm with Lief and Joe — I think Marissa is bound to bring some mojo back to $YHOO!

 

API Adoption And The Open Cloud: What Is An API? [Infographic]

I really like this infographic from the Rackspace blog. Very helpful for people to understand APIs. It also cites some great data from my frends at ProgrammableWeb.

Quoting from the post:

You probably use application programming interfaces (APIs) multiple times a day and aren’t even aware of it. They make it easier to share photos with friends, access massive data stores and drive new app development. With the rise of APIs, including our own Open Cloud API, we’ve compiled an overview to help you understand how APIs work, how you’re already using them, and how businesses are finding big successes with APIs.

 

Rackspace® — API Adoption And The Open Cloud: What Is An API? [Infographic] Rackspace® — API Adoption And The Open Cloud: What Is An API? [Infographic]

« Older posts Newer posts »