Okay, while I’m on the plane to CES, I thought I’d write about — what else? — the next big show after this one… 🙂 It’s actually an even more significant event — in news terms, anyway. I’m of course talking about Macworld. Wish I could travel to that one, too, but I just can’t afford to be away that long from work and other matters back home. Nonetheless, I’m sure anxiously following all the talk about what will be announced later next week in SF by his royal supremeness, Chairman Steve. And I’m sure I’ll be spending some time in the next few days in Vegas talking with people about what they think is coming.
But my favorite prediction so far is from my longtime colleague, designer Randy Geise, who heads GeiseDesign in the Twin Cities. He’s a huge Apple follower and a fanatically loyal Mac enthusiast, and I’ve found he gets these predictions right more often than not. Here’s his take on what’s we can expect this time:
“Ok, I’m going to go out on a limb about MacWorld…
“I don’t think the iPhone will be ready and I think Jobs would more than likely do a special event for that like he did for iPod and other major hardware introductions. In addition to a whole lot of things, including software and the iTV, I’m betting he has finalized the exclusive agreement with The Beatles, and his ‘one more thing’ will be a limited edition Beatles iPod (ordered blank or pre-filled with all The Beatles’ songs, including some we haven’t heard). Like the ‘red’ iPods, where a certain amount goes to charity, this iPod will be tied into breast cancer charities (since Linda died from that). I don’t think McCartney will make a live appearance but will do a transatlantic iChat with Jobs. This will also tie into the iTV, as all the Beatles’ movies will be available on iTunes and ready to be streamed to your HDtv via iTV.”
What Randy thinks would be “the perfect MacWorld keynote” this time is the following sequence of events:
1) Numbers/performance review.
2) Updated iLife with each app getting something, especially more podcasting features.
3) Updated iWork with spreadsheet and database added (replaces Appleworks).
4) Leopard review/preview/date.
5) iTV intro, shipping now or shortly.
6) Announcement of the exclusive Beatles deal including a Beatles iPod, bare or loaded with every Beatles song ever recorded. Jobs gets McCartney on iChat for an interview.
7) He gets up, announces “one more thing,” pulls out an iPhone, continues his live video chat with Paul, where he announces that, in addition to songs, all The Beatles’ movies are now available for download and streaming over iTV.
8) He demos the phone features and announce pricing and availability.
Says Randy: “I don’t really think The Beatles thing is that far-fetched. From what I’ve read, the whole British copyright law has changed and shortened the lifespan — so, in order to monetize their portfolio, The Beatles have to get their stuff out in wide circulation before it hits the public domain. And there have been rumors, for quite some time, that Jobs has a deal.”
Hope you’re right, Randy — hey, I’m ready for some iBeatles! We’ll know in less than a week….
Tags: Macworld, Apple, Steve Jobs, The Beatles, iPhone, iTunes, iTV
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