Get ready to hear the phrase "Props and Drops" a lot, at least if SocialSmack has anything to do with it. I heard last week these guys would be here at DEMOfall, and I knew I'd have to interview them. 
This startup, based in Austin, TX, is all about giving consumers a better way to express themselves about the brands they interact with on a daily basis. I had a great chat with Matt Curtin, founder and CEO.
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