Hell yes, video is data, according to Steve Russell, CEO and Founder, Prism Skylabs. He began by reminding us that there's a ton of video out there — something like 200 times the amount of video that's uploaded to YouTube every day is recorded out in the real world, just for surveillance in industries like retail, for example, every single day.
What are the barriers to more video being uploaded to the Internet and made use of? He cited four: access, computation, privacy, actionability (like mobile apps and data visualization). One application his company is particularly focused on is what in-store video can do for retailers. Gigaom says: "By leveraging customer data, online retailers have vastly improved the shopping experience. Until recently, brick-and-mortar retailers have been unable to similarly optimize at the same speed or scale. With new cloud technology, physical retailers now have the ability to mirror the strategies of their online counterparts, enabling them to critically understand store execution and optimize everything from merchandising to promotions."
Steve Russell is a Silicon Valley veteran with 15 years’ experience in building and managing video technology companies. His latest company is developing applications in marketing, branding, and visual merchandising. He believes privacy and insight can go hand-in-hand using "adaptive computer vision."
He closed with this point: "Sensors are now everywhere and are going to drive more video — it's an exciting future."
Leave a Reply