Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

DEMOfall 2010: A Chat With MobiCart About a Free & Simple Way for Retailers to Create a Mobile Ecommerce Shop

MobiCart-WladimirBaranoff-Rossine DEMO always attracts a good number of non-U.S. based startups to announce on its stage, and this one traveled all the way from the UK to tell us about its tool for enabling retailers to sell their wares on mobile devices — first for the iPhone, with support for other platforms coming soon.  The key word here is free, folks. Do you remember the days when creating a mobile app actually cost companies money?  On stage, MobiCart touted its first customer, a regional airline in the UK called FlyBe.com, which essentially put its entire in-flight magazine on an app — meaning its advertisers, who used to just sell their products via the print pages of the airline's magazine, now have another way to take orders. MobiCart-logo The CEO and founder, Wladimir Baranoff-Rossine, tells us about it in this little two-part chat, including how the heck he might even make money with this venture.

Download or listen to Part 1 of Graeme's interview with MobiCart about a free & simple way for retailers to create a mobile ecommerce shop… (MP3)"

(sorry for the abrupt cut-off…ran out of battery! click below for the rest)

Download or listen to Part 2 of Graeme's interview with MobiCart… (MP3)"

 

2 Comments

  1. jordan hodgson

    This is a pretty novel app idea. I just wonder if this could be applied to other venues like Sporting events…pay for a beer when your still 10 feet away in line.

    Just a thought. I seem to have many.

    Jordan Hodgson

  2. GraemeThickins

    that’s an awesome idea… 🙂 a way to make standing in line less painful

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