Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

What Kind of Press Coverage Can a Minnesota Startup Get at CES?

Sensus_case+package_275wWell, plenty if its name is Canopy and its product is a revolutionary, touch-sensitive iPhone case, which adds touch technology to the back and right side.  The Sensus™ case drew huge interest at the 2013 International CES show in Las Vegas last week — as you can see from a partial list of media coverage below, stories known to have been published as of today's date. Many other blogs and news-aggregator sites reposted several of these stories, and numerous YouTube members posted video clips as well. In addition, the company's CES press release, sent via BusinessWire, was posted by a total of 465 media outlets. 

Needless to say, Canopy had a very successful CES!  And I'm proud to say that I helped orchestrate this coverage, working in concert with a trusted technology industry colleague, Barb Stinnett. It was an awesome experience working with the technology media to get the great story of the Canopy Sensus™ case out to the world!

PioneerPress  http://www.twincities.com/business/ci_22314869/making-their-cases

StarTribune  http://www.startribune.com/printarticle/?id=185688982

Forbes  http://www.forbes.com/sites/jasonevangelho/2013/01/10/ces-sensus-touch-sensitive-iphone-case-rewrites-rules-on-smartphone-functionality/

The Verge  http://www.theverge.com/2013/1/6/3843720/canopy-sensus-touch-enabled-iphone-case-hands-on

CNet Reviews  http://reviews.cnet.com/cell-phones/sensus-touch-sensitive-case/4505-6454_7-35566982.html

CNet First Look (video)
http://on.aol.com/video/canopy-sensus-touch-sensitive-iphone-case-review-517633054

NBC News  http://www.nbcnews.com/technology/gadgetbox/case-makes-your-iphones-back-sides-touch-sensitive-1B7853794

VentureBeat  http://venturebeat.com/2013/01/07/canopy-sensus-iphone-touch-case/

TechCrunch  http://techcrunch.com/2013/01/06/sensus-case-adds-back-and-side-touch-controls-to-the-iphone/

Wired (Gadget Lab) http://www.wired.com/gadgetlab/2013/01/ces-2013-sensus-iphone-case/

Time.com  http://techland.time.com/2013/01/07/sensus-brings-a-touch-panel-to-the-iphones-behind/

PC World  http://www.pcworld.com/article/2023822/the-canopy-sensus-case-lets-you-touch-your-phone-all-over.html

TechInvestorNews  http://www.techinvestornews.com/Mobile/iPhone-and-iPad/sensus-case-brings-touch-controls-all-over-the-iphone

TouchArcade  http://toucharcade.com/2013/01/07/the-sensus-touch-enabled-case-seems-pretty-neat/

iLounge  http://www.ilounge.com/index.php/ces2013/report/canopy/

MacRumors  http://www.macrumors.com/2013/01/07/ces-2013-canopy-sensus-case-adds-touch-controls-to-the-iphones-back/

TUAW  http://www.tuaw.com/2013/01/07/sensus-case-brings-touch-input-to-the-back-and-side-of-your-ipho/

GeekBeat.tv (Cali
Lewis)  http://geekbeat.tv/ces-2013-sensus-touch-sensitive-case/

Engadget  http://www.engadget.com/2013/01/06/canopy-sensus-case-adds-10-point-touch-to-iphones/

LA Times  http://www.latimes.com/business/technology/ces/la-fi-tn-ces-touch-sensitive-iphone-case-20130106,0,7921440.story

Laptop Mag  http://blog.laptopmag.com/canopy-sensus-worlds-first-capacitive-touch-iphone-case

——-

Radio interview during
CES Unveiled: "Into Tomorrow" with Dave Graveline (Canopy is 6th
guest, Hour 1): http://www.graveline.com/pastshows/Show_Notes_For_The_Weekend_Of_January_11_2013.html

NBC-LA live TV
interview the morning after "CES Unveiled": http://www.nbclosangeles.com/video/#!/on-air/as-seen-on/NBC4s-Mekahlo-Medina-At-The-Consumer-Electronics-Show/185886252

——-

iDownloadBlog  http://www.idownloadblog.com/2013/01/07/canopy-sensus-touch-case/

Apple Magazine  http://applemagazine.com/could-canopys-sensus-case-help-change-iphone-gaming/1854

iPhone Life
Magazine  http://www.iphonelife.com/blog/97/canopy-sensus-ces-touch-sensitive-case

Examiner.com  http://www.examiner.com/article/canopy-sensus-case-adds-more-touch-sensitivity-to-your-idevic

Patently Apple  http://www.patentlyapple.com/patently-apple/2013/01/sensus-to-intro-iphone-5-backside-touch-panel-case-in-july.html

Insanely Great  http://www.insanely-great.com/news.php?id=12757

Macgasm  http://www.macgasm.net/2013/01/07/canopys-sensus-case-makes-your-iphones-body-touch-sensitive/

GearBurn  http://www.gearburn.com/2013/01/the-best-of-ces-2013-so-far/

Peter Bryer: Mobile
Foresight  http://www.peterbryer.com/2013/01/making-case-for-back-of-case.html

iPhonBuzz  http://www.iphonbuzz.com/ces-2013-canopy-sensus-case-for-iphone.pngth-integrated-touch-panel.html

The News Tribe  http://www.thenewstribe.com/2013/01/07/canopy-sensus-case-lets-iphone-5-4s-4-users-to-use-touch-all-over/

iPhone Rumors  http://www.iphonerumors.com/20130107/canopy-sensus-touch-sensitive-case-increases-iphone-controls/

iClarified  http://www.iclarified.com/26546/sensus-case-adds-touch-sensors-to-the-back-and-sides-of-the-iphone-video

PC Tablet  http://www.pc-tablet.com/15007-ces-update-canopy-sensus-case-protects-increases-touch-points-iphone/

Times of India  http://timesofindia.indiatimes.com/tech/itslideshow/17955411.cms

Electronista  http://www.electronista.com/articles/13/01/07/initially.to.be.offered.for.iphone.4.4s.iphone.5/

iFans  http://www.ifans.com/blog/68578/

GadgetMac  http://www.gadgetmac.com/news/canopy-sensus-touch-sensitive-iphone-5-case.html

Before It's News (UK) http://beforeitsnews.com/science-and-technology/2013/01/ces-unveiled-2013-parrot-flower-power-canopy-sensus-trakdot-2516828.html

Phones Review (UK)  http://www.phonesreview.co.uk/2013/01/07/apple-should-incorporate-canopy-sensus-case-features-on-next-iphone/

GeekExchange  http://www.geekexchange.com/ces-2013-unveiled-a-sneak-peek-at-new-technology-innovators-31775.html/ces-unveiled-2013-canopy-sensus-case

Today's iPhone  http://www.todaysiphone.com/2013/01/ces-2013-first-capacitive-touch-case-for-iphone-announced-by-canopy/

Cult of Mac  http://www.cultofmac.com/208619/sensus-multi-touch-iphone-case-works-great-but.pngll-probably-still-fail-ces-2013/

Science News Daily  http://www.sciencenewsdaily.org/consumer-gadgets-news/cluster281496378/

Gadget Review  http://www.gadgetreview.com/2013/01/canopy-senus-touch-sensitive-protective-case-for-ios-devices.html

Gizmo Chunk  http://www.gizmochunk.com/tag/canopy/

iPad News  http://www.ipadnews.nl/tag/canopysensus/

Multiplayer Online Game
Directory  http://www.mpogd.com/news/?ID=11456

ET6 Nation  http://www.et6nation.com/2013/01/sensus-case-adds-iphone-touch-controls.html

It Struck Me  http://itstruck.me/sensus-case-adds-back-and-side-touch-controls-to-the-iphone/

 

2 Comments

  1. daren

    Great blog post!!!

  2. GraemeThickins

    Thanks, Daren! Good to hear from a CES veteran… 🙂

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.